If you'd rather append the Title text to the Product Name, do the following:
Go to Design / Library / Layouts / Zoom Image Layout.
Edit layout Magic Zoom First Product Image and look for:
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$alttext = htmlentities($iconalts[$i] ? $iconalts[$i] : '<actinic:variable name="ProductName" encoding="perl" selectable="false" />');
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$alttext = htmlentities('<actinic:variable name="ProductName" encoding="perl" selectable="false" />' . ($iconalts[$i] != '' ? ' - ' . $iconalts[$i] : ' - view 1'));
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$alttext = '<actinic:variable name="ProductName" encoding="perl" selectable="false" />' . $viewtext . $viewnumber;
if ( $iconalts[$i] != '' ) $alttext = $iconalts[$i];
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$alttext = '<actinic:variable name="ProductName" encoding="perl" selectable="false" />' . ($iconalts[$i] != '' ? ' - ' . $iconalts[$i] : $viewtext . $viewnumber);